How Geo-Targeting Can Enhance Your Marketing

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There are many steps taken on the road to developing successful sales strategies. Subscribing to a business directory is just one step, but it’s an important one. Subscribing to a service like Scott’s Directories is an incredible way to empower your sales and marketing teams and those responsible for conducting your market research. However, one of the best ways you can use such a tool is to geo-target your potential prospects.

Let’s say you’re hoping to market your products and services in Ontario but you’re based in Alberta. You might not have the network of contacts you need to be successful; additionally, cold-calling is a long and arduous process that takes lots of time, often for very little results. However, through your subscription to a service like Scott’s Directories, you can gain instant access to literally thousands of leads by searching through the business directory Ontario. The Ontario business database can be searched in 34 different ways, allowing you to prospect by gaining access to 190,000 detailed B2B company profiles. You’ll also get the current contact information on over 333,000 of the key-decision makers at those companies. Imagine the time and effort it would take a sales team in Alberta to try and generate such a comprehensive list of potential leads in another province without having a physical presence in the market. You can quickly see why such a tool would pay for itself in short time.

Geo-targeting your search to generate lead lists by province is a great way to focus your strategy. You can also take that a step further, targeting potential B2B business leads in specific cities. You can very quickly find high-value potential prospects and gather together all kinds of information on them: names, addresses, company sales figures, and more. Whether you’re looking for a business in Toronto or a business in Sudbury, you’ll have fast and reliable access to a comprehensive online database which your sales and marketing team can use 24/7 wherever they are in the country. Your Ontario business database will quickly become an invaluable sales tool designed to save your team time and effort while increasing your closing rate.

Make the decision to subscribe to Scott’s Directories and you can be searching and geo-targeting potential clients in your business directory on the same day you decide to subscribe. Accessing this powerful online tool for B2B marketers can help grow your sales across the country.

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