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Bridget Wiley
Professional Title & Current Role
  • Account Manager, Scott's Directories
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Bridget Wiley is an experienced Account Manager at Scott’s Directories, where she specializes in supporting organizations with access to Canada’s most comprehensive corporate database. With over a decade in sales and account management—including roles at leading publishing houses—Bridget leverages her expertise to help clients drive business growth and unlock valuable B2B opportunities. She holds a B.A. in English from Queen’s University and is dedicated to helping businesses harness the full potential of Scott’s Corporate Database for accurate, actionable insights and effective decision-making.

Previous Roles / Notable Work
  • Sales Representative, Oxford University Press
  • Sales Representative, Key Porter Books
  • Sales Representative, Fitzhenry & Whiteside Ltd.

Written

Bridget Wiley's latest articles

“Big data” can be an incredibly expansive sounding term, referring to the wealth of accessible information that grows each day...

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The Western Canadian Growth Strategy is incredibly exciting for B2B companies who may want to do business in the West. The West is...

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The Canadian private school market is a small, but potentially significant market. The educational sector in general operates with...

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One of the best gifts that you can provide for your sales team, is high quality leads. Firstly, because leads are the backbone of ...

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Businesses have access to multiple data sources, but it is important to understand how to use this data to your advantage. If you...

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One of the best ways to move merchandise quickly is to focus marketing efforts on a specific target market. Once you understand yo...

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There’s no question by now that information is key to a successful B2B businesses endeavor. Good information is the very foundat...

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As a B2B company, you already know that lead generation is a key aspect of your business. Good quality lead generation will grow y...

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The landscape of medical goods and technologies has changed drastically in the last decade. As larger systems like hospitals invol...

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Building leads can be incredibly hard work. The first obstacle to overcome is getting access to the correct contact information of...

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Sales have evolved significantly in the last decade, and now with automation and artificial intelligence influencing sales technol...

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Having a DIY mentality when you’re doing chores around the house is probably an efficient and effective strategy. However, think...

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