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Lori Meloche

Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work

Vice President, Marketing at Scott’s Directories (2017–Present)
Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
Led numerous successful fundraising and community initiatives

Affiliations & Memberships

Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

04-Jun-2021 | 3 min read

Understanding the Basics of Selling to S...

When selling directly to consumers, having them order your product and delivered to their door is a big landmark in the customer j...

12-May-2021 | 3 min read

Focusing New Lead Efforts Through Online...

As most everyone knows by now, the face of lead generation changed drastically in March of last year. The trend going into 2021, h...

30-Apr-2021 | 3 min read

Tips for Outbound Lead Generation...

Outbound lead generation is a key part of so many B2B marketing strategies. It is the more proactive lead generation strategy for ...

12-Apr-2021 | 3 min read

5 Tips for Selling to Manufacturing Comp...

Creating inroads within the manufacturing industry is much easier with these tips in mind: 1. Make Your Calls Like an Insider R...

06-Apr-2021 | 3 min read

Recommendation for Selling to Higher Edu...

Selling to higher educational institutions can seem a bit intimidating at first. Higher educational institutions have their own ne...

09-Feb-2021 | 3 min read

Get More Insights with Better Data...

Data is so important to the B2B marketing process. It is what informs good B2B marketing decisions, and can be the tool that makes...

05-Feb-2021 | 3 min read

Bad Data: Bad for Business...

Did you know that an estimated 3.1 Billion dollars is used up annually on bad data? Bad data can truly undermine a company at ever...

11-Jan-2021 | 3 min read

5 Tips for Creating Targeted Profiles...

Creating a properly targeted profile is so important in database marketing. Making sure you know enough about businesses in order ...

11-Jan-2021 | 3 min read

Avoid These Common Sales Mistakes with a...

So many common sales mistakes are completely preventable! This should be a comforting thing to hear. It means that some of the mos...

18-Dec-2020 | 3 min read

Tips for Improving Online Lead Generatio...

Online lead generation seems to be the name of the game these days. It’s an accessible and targeted way to get the word out ther...

16-Dec-2020 | 3 min read

Improve Targeted Marketing with a Busine...

Targeted marketing can be a great sales strategy for B2B businesses. Making sure that you spend time and resources on marketing to...

11-Nov-2020 | 3 min read

The Right Data on Universities Can Help ...

If you could precisely identify the right target audience for your business, then target them with right messaging in the right st...