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Lori Meloche
Professional Title & Current Role
  • Vice President, Marketing – Scott’s Directories
Professional Profile Links
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Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work
  • Vice President, Marketing at Scott’s Directories (2017–Present)
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
  • Led numerous successful fundraising and community initiatives
Affiliations & Memberships
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

When it comes to making sales to French speaking physicians in Quebec, you may need to overcome some language barriers. Language b...

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You may very well be looking into selling to niche B2B markets. Niche B2B markets are interesting, in that they do adhere sometime...

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Something that you will often hear being talked about when it comes to making stellar B2B sales and forging great quality business...

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For those who sell medical devices and equipment, there are a few key tips to keep in mind that can help when you are reaching out...

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You may be asking yourself, what exactly is a “university adjacent” industry? Well, simply put university adjacent industries ...

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Data can be a strange thing, especially in the B2B sales and marketing realm. This is because, though good quality data can make a...

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Customer loyalty is the ultimate goal for so many B2B business out there. Building, and maintaining, great quality long-term busin...

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The landscape of the B2B buyers-market, like many other areas of life, has been radically changed by the COVID-19 pandemic. Since ...

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When it comes to advertising for B2B companies, one of the big questions that most companies will find themselves coming back to i...

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As most anybody involved in the B2B business likely knows by now: gathering good quality, qualified sales leads is a must for grow...

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The dental field can be a great opportunity for many B2B businesses, as dentistry requires many different types of supplies, PPE, ...

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With new policies, such as the “Invest Ontario Fund” being enacted, Canadian manufacturing is on the rise for 2021. With this ...

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