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Lori Meloche
Professional Title & Current Role
  • Vice President, Marketing – Scott’s Directories
Professional Profile Links
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Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work
  • Vice President, Marketing at Scott’s Directories (2017–Present)
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
  • Led numerous successful fundraising and community initiatives
Affiliations & Memberships
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

Let’s consider a B2B product you need to sell in British Columbia. Perhaps it’s a niche product, one that most people have nev...

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Canada may have four seasons, but salespeople only recognize two: busy season and slow season. Like most sales jobs, B2B selling c...

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Drug and medical supply shortages are not uncommon. They can happen as a result of seasons, accidents, trends, and of course epide...

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Imagine running a business in today’s marketplace without providing staff with internet access or computers, choosing instead to...

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Purchasing an online database subscription is not like purchasing a one-size-fits-all piece of clothing. Every company has its own...

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Understanding customer interactions across all touchpoints with your business is one of the primary objectives for marketers. To h...

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Gaining a competitive advantage. It’s critical in many aspects of life, and even more important in business. For companies offer...

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If you’ve come across our other articles, we’re sure you’ve been familiarized with the profound benefits you can gain by mak...

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Given the technology available to connect with people around the world, the term “local business” is almost a non sequitur. An...

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No matter how idealistic an opinion of business you might have, the fact is people go into business for a primary purpose: to maxi...

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Why do you need a Canadian hospitals directory or a list of hospitals in Canada when marketing to the medical field? It’s very s...

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In this highly competitive and technologically advanced era, it is important that companies are able to improvise their sales tact...

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