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Rabiya Shaikh
Professional Title & Current Role
  • Account Manager, Scott's Directories
Professional Profile Links
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Rabiya Shaikh is an Account Manager at Scott’s Directories, bringing over 17 years of experience in email marketing and lead generation. She specializes in developing tailored campaigns and driving customer engagement through strategic communication and database integration. Rabiya’s expertise spans list optimization, A/B testing, and CRM management, supporting sales and marketing alignment. Her previous role as Sales Coordinator further strengthened her ability to identify opportunities and engage prospects. At Scott’s Directories, Rabiya is dedicated to empowering business growth and fostering long-term client success.

Previous Roles / Notable Work
  • Sales Coordinator, Southam, Hollinger
  • Business Information Group, Email and List Rental Manager

Written

Rabiya Shaikh's latest articles

Every business in the world has realized the potential of data-driven marketing, as data has become the most valuable asset for bu...

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It’s a funny thing about gold. You don’t see a lot of modern prospectors panning for gold in Lake Ontario. The reason for that...

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Several factors affect the online visibility of a business. How well a business manages its online listings plays a massive role i...

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What’s the hardest part about earning a living doing B2B sales? Ask six sales reps, you might get six different answers. In toda...

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Companies that integrate an online business directory into their sales and marketing do so to utilize the wealth of information av...

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By subscribing to a Toronto directory listing businesses both across the GTA and provincially across Ontario, you open the door to...

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In an increasingly fractured media landscape marketing, your business presents new challenges daily. However, having access to a c...

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Remember when an encyclopedia was the most comprehensive research tool available to the masses? In the 21st century, however, a cr...

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When it comes to modern account-based marketing strategies, nothing is more important than the quality of your data when developin...

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A challenge for many companies is learning how to properly structure their sales team to generate, close, and retain leads. When t...

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To make your business grow, you must constantly be on the lookout for new sales opportunities. You need new opportunities, new cli...

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Today, pharmaceutical customers, otherwise known as patients, deserve and demand a positive experience. By taking a customer-centr...

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