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Rabiya Shaikh
Professional Title & Current Role
  • Account Manager, Scott's Directories
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Rabiya Shaikh is an Account Manager at Scott’s Directories, bringing over 17 years of experience in email marketing and lead generation. She specializes in developing tailored campaigns and driving customer engagement through strategic communication and database integration. Rabiya’s expertise spans list optimization, A/B testing, and CRM management, supporting sales and marketing alignment. Her previous role as Sales Coordinator further strengthened her ability to identify opportunities and engage prospects. At Scott’s Directories, Rabiya is dedicated to empowering business growth and fostering long-term client success.

Previous Roles / Notable Work
  • Sales Coordinator, Southam, Hollinger
  • Business Information Group, Email and List Rental Manager

Written

Rabiya Shaikh's latest articles

Keeping your data clean and up to date is so incredibly important. After all, data really does make or break so much of what B2B b...

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Doctors have extremely tough schedules and they are always on their feet! This is why a marketing strategy that works for other co...

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There is nothing more important for a B2B company than keeping in touch with their clients. And in order to keep in contact with t...

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Businesses specializing in dentistry are known to be particularly challenging to market to. Enterprises focusing on this corner of...

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If you are a dentist or work in a dentist office, you may be finding it difficult to boost leads! Leads are important for dentists...

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When it comes to reaching out to your list of hospitals in Ontario, it’s all about being prepared. The healthcare sector has its...

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Sales calls are an interesting thing. Though it may seem like sales calls should flow naturally and easily, they can be pretty dif...

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Every sector of the sales world is going to have its own unique culture. After all, every single potential sales opportunity is go...

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Building and maintaining truly qualified leads is the lifeblood of most B2B businesses. After all, when you have a plethora of qua...

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Anyone who has any experience selling to schools will tell you that today’s selling environment is much more complex and dynamic...

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The Canadian elementary school market can be a tough nut to crack! With often tight budgets, many rules, and lots of other competi...

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Many businesses are looking to be in direct contact with their clientele instead of going through distributors and middlemen. The ...

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