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Rabiya Shaikh
Professional Title & Current Role
  • Account Manager, Scott's Directories
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Rabiya Shaikh is an Account Manager at Scott’s Directories, bringing over 17 years of experience in email marketing and lead generation. She specializes in developing tailored campaigns and driving customer engagement through strategic communication and database integration. Rabiya’s expertise spans list optimization, A/B testing, and CRM management, supporting sales and marketing alignment. Her previous role as Sales Coordinator further strengthened her ability to identify opportunities and engage prospects. At Scott’s Directories, Rabiya is dedicated to empowering business growth and fostering long-term client success.

Previous Roles / Notable Work
  • Sales Coordinator, Southam, Hollinger
  • Business Information Group, Email and List Rental Manager

Written

Rabiya Shaikh's latest articles

The B2B market can be a pretty fast paced, and ever changing environment! The market is constantly evolving with changing technolo...

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Inbound marketing can be a powerful tool for B2B companies looking to get word out there about their products and services. Howeve...

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Marketing to the higher educational market is a bit of a unique process. Because of the set ways most Universities do business and...

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The face of the B2B sales market looks different now than it used to. There was once a time when the B2B sales market was largely ...

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Are you a Canadian company looking to approach private elementary schools in Toronto? Tired of searching through hundreds of datab...

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Bad data is one of the most insidious issues businesses face today. Good quality data is more than just a key to success, it is co...

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Making a sale can be easy if you target the right prospect. If your company has a product that students or teachers might need, yo...

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To ensure its survival a small business must be able to weather unexpected market challenges by adapting and evolving. As the coro...

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Today’s B2B sales departments are incorporating technologies and digital platforms into their sales efforts more seamlessly than...

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There are many steps involved in building solid brand awareness for your products. For marketers and business owners who want tang...

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Data decay is a common occurrence because of how often everything around you is changing. For example, look how COVID-19 has turne...

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As Canadians we are fortunate to benefit from a world-class healthcare system that includes some form of drug coverage. Under theÂ...

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