Once again, Scott’s Directories was pleased and excited to be an exhibitor at the Ontario Hospital Association’s annual Health Achieve conference and trade show. For many years we have recognized this show as being an opportunity for us to interact with businesses
The dental industry is fiercely competitive. There are dozens of dentists in any city and finding a way to market and promote your practice and products can be a challenge. If you want to find the right customers for your business and bring individuals through your doors, utilize a few of the following tips.
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While generating strong leads can be time consuming, closing the deal can be even more difficult. Saying the wrong word or just a simple mistake can cause your lead to walk away. To prevent this from happening and to keep your closing percentages high, here are several things you should do.
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In the late ninety seventies one of my favourite television shows was the US sitcom WKRP in Cincinnati. The character I remember most was Herbert Ruggles (Herb) Tarlek Jr., played by actor Frank Bonner. Herb was the epitome of bad salesmanship characterized by his boorish and tasteless approaches to clients. To complete his baboonish portrait, he wore loud plaid suits, with a belt that matched his white shoes.
