As great as they were at exploring new territory in Canada, Cabot, Champlain and Cartier had the same problem many Canadian businesses have: reaching untapped markets in Western Canada. Thankfully, an easy-to-find western directory exists online to help businesses seeking success in the west to use in the development of their sales and marketing st
Everyone who has ever played hide and seek as a child knows there is a simple strategy to playing the game: you just need to know where to look to find what you’re looking for. For marketers and business owners looking to generate B2B sales leads, looking through a list of Canadian companies is a great starting place. And the online business dire
In 1977 The Book of Lists became a runaway best seller. Why? Because people like the simplistic organization of facts a list provides. You know who else likes lists? Successful sales and marketing teams who rely on business lists Canada for generating leads.
Building quality business lists are as vital to the people marketing your products and s
Before your team can generate sales, they have to be able to generate leads. There are multiple ways to do that of course, each with varying levels of success depending on how those techniques are implemented. B2B marketers often rely on traditional methods.
Scott’s Directories is here to show you why a business directory Canada is the most ef
When it comes to modern account-based marketing strategies, nothing is more important than the quality of your data when developing your marketing and building your lead generation strategies. That’s where a Canadian business database like Scott’s Directories comes in.
If sales and marketing people are your worker bees, than data is the nectar
When it comes to healthcare marketing, professionals know that data is crucial to get them all the information they need to market their products effectively. Part of doing that is segmentation. Once you segment your target audience, you can start to provide them all with content and ad copy specifically for them. Some professionals would go as far
With any market you may be approaching, it is crucial that you understand exactly what their wants and needs are. Within the list of health professionals, this can be an extra challenge, as physicians and other medical professionals come in many varieties requiring vastly different products. Understanding these differences and utilizing the right d
In order to be successful in your sales efforts, you need to take the time to get to know your audience. Within the medical field, this boils down to understanding exactly what professionals want in the products they use, such as pharmaceuticals and other medical devices and products. They can then use this to springboard themselves into long-term,
Various factors such as technology, the internet, mobile devices, etc., have all changed traditional selling techniques. However, several salespeople are still stuck using outdated sales methods that are hurting their productivity and company goals. Here are five outdated sales techniques that you must avoid.1. Cold CallingMost consumers and busine
A challenge for many companies is learning how to properly structure their sales team to generate, close, and retain leads. When the sales process is unstructured or disorganized, it creates issues that can affect the entire team and the sale itself. Here are a few tips for structuring your sales for maximum efficiency.
Choose Your Structure Wisel
