Marketing Strategy

Inbound marketing can be a powerful tool for B2B companies looking to get word out there about their products and services. Howeve...

Database marketing can be a great tool for B2B companies looking to create more targeted marketing campaigns and to increase brand...

Bad data can systematically cost a company quite a bit of money down the road. Did you know that it was estimated by IBM that bad ...

During the buyer journey, there are many steps businesses take when trying to make purchases that solve a particular problem relat...

Customer retention is the key to long term growth. That’s a basic business principle. Yes, new sales are necessary, but a one-ti...

Any B2B company hoping to generate business in 2020 must recognize that social media is an important element to be included in any...

How important is the Western Canada economy to the country? Despite challenges in the critical resource sector, Western Canada sti...

Let’s consider a B2B product you need to sell in British Columbia. Perhaps it’s a niche product, one that most people have nev...

The only sure thing in life is death and taxes. We’ve all heard that line. Certainly, in business, taxes are one of the only thi...

There are many steps involved in building solid brand awareness for your products. For marketers and business owners who want tang...

How do you start the process of finding the right wholesaler for your brand? That’s a question many manufacturers and producers ...

Canada may have four seasons, but salespeople only recognize two: busy season and slow season. Like most sales jobs, B2B selling c...