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Bridget Wiley
Professional Title & Current Role
  • Account Manager, Scott's Directories
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Bridget Wiley is an experienced Account Manager at Scott’s Directories, where she specializes in supporting organizations with access to Canada’s most comprehensive corporate database. With over a decade in sales and account management—including roles at leading publishing houses—Bridget leverages her expertise to help clients drive business growth and unlock valuable B2B opportunities. She holds a B.A. in English from Queen’s University and is dedicated to helping businesses harness the full potential of Scott’s Corporate Database for accurate, actionable insights and effective decision-making.

Previous Roles / Notable Work
  • Sales Representative, Oxford University Press
  • Sales Representative, Key Porter Books
  • Sales Representative, Fitzhenry & Whiteside Ltd.

Written

Bridget Wiley's latest articles

Outbound sales are a way for companies to introduce other businesses to a B2B option that might not have found through their effor...

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Working as a sales rep targeting the medical profession is hard. Medical professionals are highly trained individuals, very academ...

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How do you start the process of finding the right wholesaler for your brand? That’s a question many manufacturers and producers ...

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Effective marketing requires effective targeting. Casting a broad net to see what you can reel in is no longer a viable, effective...

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Living in isolation has many people experimenting in the kitchen for the first time. Regardless of what you’re cooking, the succ...

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As Canadians rushed to stockpile masks, disinfectants, and even toilet paper during the coronavirus pandemic, people across the c...

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A wholesaler is a company that purchases products from a manufacturer and resells the product to retailers or other companies. For...

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Conducting B2B sales to the manufacturing industry takes a special skill. When talking face to face with people in the manufacturi...

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We live in a world of data, where going blind into a marketing campaign is commercial suicide. The days of cold calling and email ...

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One of the best ways for business owners and marketing managers to help their company gain a competitive advantage over others in ...

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If your company works with manufacturers, then you need the right data to make business decisions. In the past, data collection ha...

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“We must be data-driven!” That’s a line that gets thrown around quite often and a lot of organizations have begun realizing ...

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