Posts by Admin

Shape Shape Shape Shape
author-profile
Rabiya Shaikh
Professional Title & Current Role
  • Account Manager, Scott's Directories
Professional Profile Links
Shape Shape Shape Shape

Rabiya Shaikh is an Account Manager at Scott’s Directories, bringing over 17 years of experience in email marketing and lead generation. She specializes in developing tailored campaigns and driving customer engagement through strategic communication and database integration. Rabiya’s expertise spans list optimization, A/B testing, and CRM management, supporting sales and marketing alignment. Her previous role as Sales Coordinator further strengthened her ability to identify opportunities and engage prospects. At Scott’s Directories, Rabiya is dedicated to empowering business growth and fostering long-term client success.

Previous Roles / Notable Work
  • Sales Coordinator, Southam, Hollinger
  • Business Information Group, Email and List Rental Manager

Written

Rabiya Shaikh's latest articles

Sales calls are an interesting thing. Though it may seem like sales calls should flow naturally and easily, they can be pretty dif...

Read More

Every sector of the sales world is going to have its own unique culture. After all, every single potential sales opportunity is go...

Read More

Building and maintaining truly qualified leads is the lifeblood of most B2B businesses. After all, when you have a plethora of qua...

Read More

Anyone who has any experience selling to schools will tell you that today’s selling environment is much more complex and dynamic...

Read More

The Canadian elementary school market can be a tough nut to crack! With often tight budgets, many rules, and lots of other competi...

Read More

Many businesses are looking to be in direct contact with their clientele instead of going through distributors and middlemen. The ...

Read More

The B2B market can be a pretty fast paced, and ever changing environment! The market is constantly evolving with changing technolo...

Read More

Inbound marketing can be a powerful tool for B2B companies looking to get word out there about their products and services. Howeve...

Read More

Marketing to the higher educational market is a bit of a unique process. Because of the set ways most Universities do business and...

Read More

The face of the B2B sales market looks different now than it used to. There was once a time when the B2B sales market was largely ...

Read More

Are you a Canadian company looking to approach private elementary schools in Toronto? Tired of searching through hundreds of datab...

Read More

Bad data is one of the most insidious issues businesses face today. Good quality data is more than just a key to success, it is co...

Read More