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Rabiya Shaikh
Professional Title & Current Role
  • Account Manager, Scott's Directories
Professional Profile Links
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Rabiya Shaikh is an Account Manager at Scott’s Directories, bringing over 17 years of experience in email marketing and lead generation. She specializes in developing tailored campaigns and driving customer engagement through strategic communication and database integration. Rabiya’s expertise spans list optimization, A/B testing, and CRM management, supporting sales and marketing alignment. Her previous role as Sales Coordinator further strengthened her ability to identify opportunities and engage prospects. At Scott’s Directories, Rabiya is dedicated to empowering business growth and fostering long-term client success.

Previous Roles / Notable Work
  • Sales Coordinator, Southam, Hollinger
  • Business Information Group, Email and List Rental Manager

Written

Rabiya Shaikh's latest articles

Is your business catered to a specific market or a general audience? If you answered general audience, you need to think again. Is...

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In these technologically driven times, there’s no excuse for not knowing the who, what, why, and how of your customer base. Thos...

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If a sales rep had a magic wand designed to grant realistic wishes, it would probably be used to generate an endless flow of sales...

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Many primary care physicians do more than simply treat patients. In Ontario and elsewhere, physicians oversee businesses, manage b...

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When it comes to generating B2B sales leads, is it better to have quality or quantity? How many B2B sales leads should a rep gener...

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Everyone has heard about Big Data today, and you must be familiar with that phrase as all the leading B2B sales companies are thro...

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Every business in the world has realized the potential of data-driven marketing, as data has become the most valuable asset for bu...

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It’s a funny thing about gold. You don’t see a lot of modern prospectors panning for gold in Lake Ontario. The reason for that...

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Several factors affect the online visibility of a business. How well a business manages its online listings plays a massive role i...

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What’s the hardest part about earning a living doing B2B sales? Ask six sales reps, you might get six different answers. In toda...

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Companies that integrate an online business directory into their sales and marketing do so to utilize the wealth of information av...

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By subscribing to a Toronto directory listing businesses both across the GTA and provincially across Ontario, you open the door to...

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