I remember when the first Unplugged wave came up in music. Bands and singers were made to ply their craft or art, all without the ...

What is it?  It is a technique for easily and quickly booking a meeting (face to face or by phone) with your audience when you ar...

What is it?  It’s the technique of telling your customer ahead of time what questions/topics you would like to cover/ask th...

Creating an “Experience”: Who Would You Buy From? Question: What is your customer really buying? What keeps them comi...

You’re a marketer, not a spammer. You want to continue to reach your target market via email, but – through no fault of your o...

Years ago, I interviewed for a Vice President of Sales position with a mid-sized services firm. Everything was going well with my ...

Don’t Get Swayed. Be careful not to get swayed too far from the original vision while remaining open to new ideas. The benefit o...

Even the best sales people can struggle to stay motivated through the never-ending business development “chase”. Here are some...

During a workshop recently, a participant asked me if an old-fashioned snail mail sales letter still works for generating leads....

Regular training for your employees is integral to productivity and profitability, meaning it’s something you should never take ...

There is no doubt that social media has added to sales, and people who leverage it, along with other resources available, will usu...

I’ve been doing a lot of copywriting workshops lately. In fact, I just got back from conducting a training program for a terrifi...