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Lori Meloche

Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work

Vice President, Marketing at Scott’s Directories (2017–Present)
Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
Led numerous successful fundraising and community initiatives

Affiliations & Memberships

Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

27-Oct-2021 | 3 min read

Developing B2B Customer Loyalty...

Customer loyalty is the ultimate goal for so many B2B business out there. Building, and maintaining, great quality long-term busin...

06-Oct-2021 | 3 min read

B2B Buyers in a Post COVID-19 Environmen...

The landscape of the B2B buyers-market, like many other areas of life, has been radically changed by the COVID-19 pandemic. Since ...

27-Sep-2021 | 3 min read

When You Should Use Display Ads vs Searc...

When it comes to advertising for B2B companies, one of the big questions that most companies will find themselves coming back to i...

10-Sep-2021 | 3 min read

Keep your B2B Sales Leads from Getting M...

As most anybody involved in the B2B business likely knows by now: gathering good quality, qualified sales leads is a must for grow...

08-Sep-2021 | 3 min read

What to be Prepared for When Selling to ...

The dental field can be a great opportunity for many B2B businesses, as dentistry requires many different types of supplies, PPE, ...

20-Jul-2021 | 3 min read

Canadian Manufacturing on the Rise in 20...

With new policies, such as the “Invest Ontario Fund” being enacted, Canadian manufacturing is on the rise for 2021. With this ...

19-Jul-2021 | 3 min read

Expand your B2B Customer Base with Scott...

Every industry has benefited from the advancement in technology and ease of access to data. Even the educational industry has seen...

09-Jul-2021 | 3 min read

Gain Access to Over 17,000 Schools with ...

Every business owner, be it new or old, requires data to set and achieve their goals and targets. A database has become a vital co...

08-Jul-2021 | 3 min read

Sell to Private School Staff with Scott�...

You might not be finding the teachers that fit your strategy, but with the directory from Scott’s Directories, you can find affl...

14-Jun-2021 | 3 min read

Access Turnkey Market Surveys with Scott...

When you need to have a database that has updated information on the many Canadian universities, you can find it at Scott’s Scho...

14-Jun-2021 | 3 min read

Lead Strategies with the Loss of Industr...

Since the emergence of Covid-19, in-person trade shows have gone virtual. With this shift, many B2B companies have found themselve...

04-Jun-2021 | 3 min read

The Benefits of Long Term Business Colla...

The educational market is not just about linking universities with companies that sell products and services that could help them....