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Lori Meloche
Professional Title & Current Role
  • Vice President, Marketing – Scott’s Directories
Professional Profile Links
Shape Shape Shape Shape

Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work
  • Vice President, Marketing at Scott’s Directories (2017–Present)
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
  • Led numerous successful fundraising and community initiatives
Affiliations & Memberships
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

Every industry has benefited from the advancement in technology and ease of access to data. Even the educational industry has seen...

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Every business owner, be it new or old, requires data to set and achieve their goals and targets. A database has become a vital co...

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You might not be finding the teachers that fit your strategy, but with the directory from Scott’s Directories, you can find affl...

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When you need to have a database that has updated information on the many Canadian universities, you can find it at Scott’s Scho...

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Since the emergence of Covid-19, in-person trade shows have gone virtual. With this shift, many B2B companies have found themselve...

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The educational market is not just about linking universities with companies that sell products and services that could help them....

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When selling directly to consumers, having them order your product and delivered to their door is a big landmark in the customer j...

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As most everyone knows by now, the face of lead generation changed drastically in March of last year. The trend going into 2021, h...

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Outbound lead generation is a key part of so many B2B marketing strategies. It is the more proactive lead generation strategy for ...

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Creating inroads within the manufacturing industry is much easier with these tips in mind: 1. Make Your Calls Like an Insider R...

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Selling to higher educational institutions can seem a bit intimidating at first. Higher educational institutions have their own ne...

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Data is so important to the B2B marketing process. It is what informs good B2B marketing decisions, and can be the tool that makes...

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