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Bridget Wiley
Professional Title & Current Role
  • Account Manager, Scott's Directories
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Bridget Wiley is an experienced Account Manager at Scott’s Directories, where she specializes in supporting organizations with access to Canada’s most comprehensive corporate database. With over a decade in sales and account management—including roles at leading publishing houses—Bridget leverages her expertise to help clients drive business growth and unlock valuable B2B opportunities. She holds a B.A. in English from Queen’s University and is dedicated to helping businesses harness the full potential of Scott’s Corporate Database for accurate, actionable insights and effective decision-making.

Previous Roles / Notable Work
  • Sales Representative, Oxford University Press
  • Sales Representative, Key Porter Books
  • Sales Representative, Fitzhenry & Whiteside Ltd.

Written

Bridget Wiley's latest articles

Your sales team makes a lot of cold calls, but they don’t often succeed in gaining new clients. Is this something your sales...

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The educational industry is highly lucrative, with many opportunities for salespeople. Medical schools offer some of the best oppo...

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Identifying customers’ goals and devising marketing and sales plans according to their goals is a proven strategy. With the ...

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The education industry in Canada operates on a massive scale, which is good for sellers targeting schools. Businesses selling to s...

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‘Smarketing’ uses intent data to establish common key performance indicators for marketing and sales teams. It brings teams un...

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It’s essential to market to doctors in a way that speaks to them authentically. The businesses that offer their services to a lo...

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Regardless of how effective the B2B sales strategy of a company is, construction companies can be difficult to tap into. Even if t...

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Selling to hospitals is not the same as selling to other businesses in any other industry. The right approach is crucial for succe...

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Despite the new marketing trends that have emerged with the advancement of technology, many are still reluctant to leave tradition...

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Contacting your B2B prospects can be such a daunting task. That first contact to a new potential lead, or for a new outreach plan,...

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Here’s the truth: A company’s email marketing strategy is only effective if its contact database is effective! Regardless of t...

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Focusing more heavily on peak seasons of business client purchases to strategize marketing techniques is a shrewd method of boosti...

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