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Lori Meloche
Professional Title & Current Role
  • Vice President, Marketing – Scott’s Directories
Professional Profile Links
Shape Shape Shape Shape

Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work
  • Vice President, Marketing at Scott’s Directories (2017–Present)
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
  • Led numerous successful fundraising and community initiatives
Affiliations & Memberships
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

Most sales leaders end up making the same mistake repeatedly as they find themselves rambling down the same road. The mistake they...

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If you work for a supplier of medical equipment or materials, you probably know how difficult it can be to get in the door of your...

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Running a small business is a thankless and tough task but one that every entrepreneur wants to succeed in the ultra-competitive b...

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There is a lot of conventional wisdom about the best practices involved in generating quality sales leads. However, if the movie M...

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As any consumer who regularly connects to the internet knows, the technology that’s being used to track their online behaviour i...

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Big data is a buzzword you must be familiar with now as it seems like every company is using it to take advantage of a new busines...

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To generate sales you need a list of businesses you can target. To develop great target lists you need to prospect potential clien...

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To succeed in sales, you must learn to overcome many challenges. Prospecting is often considered the toughest part of the job; lik...

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What does it take to build a winning team? For the 2019 Stanley Cup winning St. Louis Blues, it took the right mix of performers, ...

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Americans drink an average of 399 servings of Coke products per year. It’s almost as if the product is so pervasive that it’s ...

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Canada’s a big country – approximately 9,984,670 km2 from coast to coast to coast. That’s a lot of ground to cover when youâ...

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Manufacturing businesses are highly dependent on efficient production for generating greater revenues. Online databases can stream...

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