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Lori Meloche
Professional Title & Current Role
  • Vice President, Marketing – Scott’s Directories
Professional Profile Links
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Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work
  • Vice President, Marketing at Scott’s Directories (2017–Present)
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
  • Led numerous successful fundraising and community initiatives
Affiliations & Memberships
  • Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

In today’s world, everything is digitized and data is the supreme ruler of all processes. Only 10 years ago, a salesperson would...

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Does dirty data affect quality leads? That’s like asking if using dirty water affects the taste of your morning coffee. Dirty da...

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The recent COVID19 outbreak has shown the world the importance of taking precautionary measures with healthcare, and it has shown ...

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The healthcare market is saturated with suppliers catering to the same needs of a relatively limited amount of clinics and hospita...

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In darts, it takes a steady hand to hit a bullseye on a consistent basis. In competitive shooting, a scope can help a shooter fire...

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Supplying equipment, tools or materials to hospitals and other healthcare practitioners can be extremely difficult. The healthcare...

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Most sales leaders end up making the same mistake repeatedly as they find themselves rambling down the same road. The mistake they...

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If you work for a supplier of medical equipment or materials, you probably know how difficult it can be to get in the door of your...

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Running a small business is a thankless and tough task but one that every entrepreneur wants to succeed in the ultra-competitive b...

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There is a lot of conventional wisdom about the best practices involved in generating quality sales leads. However, if the movie M...

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As any consumer who regularly connects to the internet knows, the technology that’s being used to track their online behaviour i...

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Big data is a buzzword you must be familiar with now as it seems like every company is using it to take advantage of a new busines...

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