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Lori Meloche

Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work

Vice President, Marketing at Scott’s Directories (2017–Present)
Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
Led numerous successful fundraising and community initiatives

Affiliations & Memberships

Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

20-Dec-2022 | 3 min read

How to Make Sales to Elementary School B...

Selling to elementary school boards is no small feat. With tight budgets and multiple vendors competing for the same contracts, it...

21-Nov-2022 | 4 min read

Changing B2B Strategies to Boost Sales...

The pandemic surely had an impact on your B2B organization, as seen by increased orders, interruptions in supply chains, changes i...

27-Oct-2022 | 3 min read

Making the Most Out of Early Sales Campa...

Many B2B marketing efforts fail today because many businesses don’t know how to make the most of their early sales campaign ...

10-Oct-2022 | 3 min read

Making Successful Sales to Canadian Coll...

Selling to educational colleges is one of the biggest challenges education startups experience. Educational institutions are often...

28-Sep-2022 | 3 min read

Finding Wholesalers to Launch Your Busin...

Launching a new business can be a daunting process. There are many questions to answer, such as how to finance the business and fi...

08-Sep-2022 | 3 min read

Targeting the B2B Education Sector...

The idea of education and what it means for students worldwide are being redefined by next-generation learning tools, putting the ...

Canadian manufacturing companies directory

25-Aug-2022 | 3 min read

Finding Manufacturers for your Prototype...

The right manufacturing partner can bring a prospective design to life and create a profitable product. Using a Canadian manufactu...

19-Aug-2022 | 3 min read

Why Does Lead Generation Matter?...

Most businesses might be under the impression that their sales team has exhausted the list of all potential clients in the region....

15-Aug-2022 | 3 min read

B2B Sales Tips for Startups...

While the idea of starting a business can be exhilarating, it can also be equally challenging and confusing for those who don’t ...

08-Jun-2022 | 3 min read

Mistakes to Avoid When Cold Calling...

Cold calling is considered by many to be somewhat of an outdated method of marketing in the digital age. However, research shows t...

16-May-2022 | 3 min read

Connecting the B2B and Healthcare Indust...

The B2B and healthcare industry can seem somewhat at odds with each other. After all, the healthcare industry is more a service se...

18-Apr-2022 | 3 min read

How to Make B2B Sales for Dentists...

It should be noted that the network of dentists is constantly expanding, which is why the demand for supplies of dentistry is incr...