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Rabiya Shaikh
Professional Title & Current Role
  • Account Manager, Scott's Directories
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Rabiya Shaikh is an Account Manager at Scott’s Directories, bringing over 17 years of experience in email marketing and lead generation. She specializes in developing tailored campaigns and driving customer engagement through strategic communication and database integration. Rabiya’s expertise spans list optimization, A/B testing, and CRM management, supporting sales and marketing alignment. Her previous role as Sales Coordinator further strengthened her ability to identify opportunities and engage prospects. At Scott’s Directories, Rabiya is dedicated to empowering business growth and fostering long-term client success.

Previous Roles / Notable Work
  • Sales Coordinator, Southam, Hollinger
  • Business Information Group, Email and List Rental Manager

Written

Rabiya Shaikh's latest articles

Making a sale can be easy if you target the right prospect. If your company has a product that students or teachers might need, yo...

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To ensure its survival a small business must be able to weather unexpected market challenges by adapting and evolving. As the coro...

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Today’s B2B sales departments are incorporating technologies and digital platforms into their sales efforts more seamlessly than...

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There are many steps involved in building solid brand awareness for your products. For marketers and business owners who want tang...

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Data decay is a common occurrence because of how often everything around you is changing. For example, look how COVID-19 has turne...

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As Canadians we are fortunate to benefit from a world-class healthcare system that includes some form of drug coverage. Under theÂ...

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Is your business catered to a specific market or a general audience? If you answered general audience, you need to think again. Is...

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In these technologically driven times, there’s no excuse for not knowing the who, what, why, and how of your customer base. Thos...

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If a sales rep had a magic wand designed to grant realistic wishes, it would probably be used to generate an endless flow of sales...

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Many primary care physicians do more than simply treat patients. In Ontario and elsewhere, physicians oversee businesses, manage b...

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When it comes to generating B2B sales leads, is it better to have quality or quantity? How many B2B sales leads should a rep gener...

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Everyone has heard about Big Data today, and you must be familiar with that phrase as all the leading B2B sales companies are thro...

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