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Lori Meloche

Lori Meloche is the Vice President of Marketing at Scott’s Directories, where she oversees the company’s marketing strategy and brand development with a distinctly strategic approach. Drawing on more than 20 years of experience, Lori blends business acumen, creative vision, and strategic insight to drive organizational growth and innovation. She holds a diploma in Graphic Design from Sheridan College and management credentials from Ivey Business School. Since joining Scott’s Directories in 2017, Lori has played a pivotal role in shaping the company’s direction and market impact through data-driven, forward-thinking strategies. Outside of her professional accomplishments, Lori is also committed to giving back as Outreach Coordinator at St. Ignatius Loyola Catholic Church, where she leads fundraising and community support initiatives. Her leadership, strategic expertise, and passion for both business and community make Lori a trusted voice in marketing and outreach.

Roles / Notable Work

Vice President, Marketing at Scott’s Directories (2017–Present)
Outreach Coordinator, St. Ignatius Loyola Catholic Church (2010–Present)
Led numerous successful fundraising and community initiatives

Affiliations & Memberships

Outreach Coordinator, St. Ignatius Loyola Catholic Church

Written

Lori Meloche's latest articles

15-Apr-2022 | 3 min read

Benefits of B2B Sales with Distributors...

The benefits of B2B sales with distributors are endless, and if you approach strategies that aid you in selling through distributo...

21-Mar-2022 | 3 min read

Make Your B2B Sales Personal and Human...

Business-to-business, or B2B, marketing is often approached with a more formal and interpersonally distant view. This is not the m...

17-Mar-2022 | 3 min read

Keeping Your Sales Pipeline Efficient...

Working in sales and being able to close enough deals to make a profit requires an ever-growing customer base. The sales process, ...

10-Mar-2022 | 3 min read

Lead Generation Tips for Startups...

Building a customer base is the most crucial aspect of getting an enterprise on its feet when beginning a business endeavor. A lea...

16-Feb-2022 | 3 min read

Leveraging Data to Boost Sales Speed...

As a business owner or a sales rep, you’re likely interested in boosting sales speed. After all, faster sales can help you and y...

07-Feb-2022 | 3 min read

How Data Boosts Outbound Lead Efforts...

As you probably already know, good quality data is an amazing B2B tool. Good quality data can help your team leverage great outbou...

27-Jan-2022 | 3 min read

Making Sales to French Physicians in Que...

When it comes to making sales to French speaking physicians in Quebec, you may need to overcome some language barriers. Language b...

26-Jan-2022 | 3 min read

Selling to Niche B2B Markets: Dentists...

You may very well be looking into selling to niche B2B markets. Niche B2B markets are interesting, in that they do adhere sometime...

16-Dec-2021 | 3 min read

Appealing Directly to Key Decision Maker...

Something that you will often hear being talked about when it comes to making stellar B2B sales and forging great quality business...

09-Dec-2021 | 3 min read

Tips for Selling Medical Devices and Equ...

For those who sell medical devices and equipment, there are a few key tips to keep in mind that can help when you are reaching out...

29-Nov-2021 | 3 min read

Selling to University Adjacent Industrie...

You may be asking yourself, what exactly is a “university adjacent” industry? Well, simply put university adjacent industries ...

25-Nov-2021 | 3 min read

Making Sure the Data You’re Using is C...

Data can be a strange thing, especially in the B2B sales and marketing realm. This is because, though good quality data can make a...