I remember speaking to a senior person at a company that sold auto dialers, he was proud of the fact that using his product clients can achieve in two hours what normally would take 6 to 7 hours. Usually this translates in to increased conversations as a result of more dials. The increased opportunities grow proportionally, if before they were securing one opportunity per every five conversations, which came from 50 dials, doubling the dials to 100 leads to ten conversations, delivering two opportunities. A geometric benefit of automating the dialing. Many will take this increase and say they have improved, but it’s just math, not an improvement of execution. The same people who preach the gospel of “quality over quantity” when discussing whether sales is numbers game or not, seem to accept “quantity over quality” when it comes to outbound prospecting.