This month’s article correlates to the third key in my book SuperCompetent: The Six Keys to Perform at Your Productive Best (Wiley): ATTENTION. Simply put, attention is the ability to concentrate and not get distracted.
If I could pick a single goal for everyone, it would be revamping those time-sucking meetings! Meetings can eat up your day if you let them. Ever seen the Dilbert cartoon about preliminary pre-meeting meetings? Does it feel like you’re stuck in that Dilbert cartoon and can’t get anything effective done? Well, you don’t have to take it anymore! Keep these things in mind when dealing with time-stealing meetings.
In this competitive economy, just being able to do your job is no longer enough.
We’ve all been there. There’s mail piled up on the corner of your desk. You have 37 unread e-mails. The phone is ringing (not that phone – the other phone). And you’ll be lucky if you can get through three of the fifteen items on your to-do list.
Every marketing program should start with the same basic questions:
- Who is your customer?
- What stage of the buyer’s journey are they in?
- What information are they looking for?
- Where are they looking for it?
- How are they looking for it?