I remember speaking to a senior person at a company that sold auto dialers, he was proud of the fact that using his product clients can achieve in two hours what normally would take 6 to 7 hours. Usually this translates in to increased conversations as a result of more dials. The increased opportunities grow proportionally, if before they were securing one opportunity per every five conversations, which came from 50 dials, doubling the dials to 100 leads to ten conversations, delivering two opportunities. A geometric benefit of automating the dialing. Many will take this increase and say they have improved, but it’s just math, not an improvement of execution. The same people who preach the gospel of “quality over quantity” when discussing whether sales is numbers game or not, seem to accept “quantity over quality” when it comes to outbound prospecting.
A massive clap of lightning awoke me from a dead sleep at 3 am. It was pouring outside. I responded as I always do in a storm—rushing downstairs to unplug my computers, hoping they weren’t already fried.
Email is a powerful online marketing tool that can increase your sales when used properly. It’s a cost-effective method for delivering personalized, relevant information directly to your targeted audiences – and should therefore be an integral part of your online marketing infrastructure.
Content creation is a critical component of any online marketing strategy – and blogging is one of the best formats for developing and disseminating content to your target audience.
A few years ago, shortly after launching my new website, I absentmindedly answered the phone when it rang. When the caller announced that he was from Southwest Airlines, I quickly snapped to attention.
He’d been all over my website, was very impressed, and also very interested in my training programs. The airline was going to be putting its salespeople through training in the not-too-distant future and was evaluating its options. When I asked who else he was looking at, he named off a bunch of industry biggies. I was over the moon.
Most businesses have a difficult time effectively managing on-going communications with prospects and existing customers.
Look at any profession, sports, acting, science, plumbing and even sales, and you’ll see that the elite in the group are willing to do things to succeed that other just don’t. More significant is that it is not so much a case of not being able to do the things that need to be done, but more the case that they just won’t. You would think that once they witness the success of their elite peers, they would at least be inclined to try, if for no other reason than to have a taste of success.