Look at any profession, sports, acting, science, plumbing and even sales, and you’ll see that the elite in the group are willing to do things to succeed that other just don’t. More significant is that it is not so much a case of not being able to do the things that need to be done, but more the case that they just won’t. You would think that once they witness the success of their elite peers, they would at least be inclined to try, if for no other reason than to have a taste of success.
Interesting week last week, a bit of learning and new connections. But not just connecting with people, always important, but also with new ideas, by connecting dots. Ideas that would normally be disparate, by chance connect to deliver a different view of a subject, in this case sales. It always good to get out of your groove and mix things up for new views and approach, mental growth exercising as it were.
Perception creates reality in most people’s minds, but this tendency can lead you astray. You set the tone for your team, so make a commitment to putting substance over style. Refuse to lock your team into rigid ways of thinking and doing, in which the company line matters more than the bottom line. Within ethical, moral, and legal limits, do what benefits your organization most and gets you closer to its goals. To wit:
Undoubtedly, email is one of the most effective online marketing tools for optimizing the end-to-end business development process; from generating leads, to nurturing prospects, to conversion, to staying connected with existing customers.