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In this highly competitive and technologically advanced era, it is important that companies are able to improvise their sales tact...

Business experts suggest that the formula for success is a strong identity, a clear indication of what your business does, and kno...

In these technologically driven times, there’s no excuse for not knowing the who, what, why, and how of your customer base. Thos...

We live in a world of data, where going blind into a marketing campaign is commercial suicide. The days of cold calling and email ...

Smart targeting is one of the most essential components of successful marketing. When you are catering to the medical field, offer...

One of the best ways for business owners and marketing managers to help their company gain a competitive advantage over others in ...

In business, fostering good partnerships with suppliers can be as beneficial as forging lasting relationships with customers. In t...

In today’s world, everything is digitized and data is the supreme ruler of all processes. Only 10 years ago, a salesperson would...

Does dirty data affect quality leads? That’s like asking if using dirty water affects the taste of your morning coffee. Dirty da...

Anyone who started off a business a few decades ago knows how difficult it used to be to find the right manufacturers or suppliers...

If a sales rep had a magic wand designed to grant realistic wishes, it would probably be used to generate an endless flow of sales...

If your company works with manufacturers, then you need the right data to make business decisions. In the past, data collection ha...