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Every year companies who have never exhibited are enticed by the prospect of great returns from attending a trade show. While many...

Tip Sheet #15 from Doing the Right Things Right by Laura Stack Good health doesn’t automatically produce productivity, but it pr...

One of my personal pet peeves happens when I ask a sales person a question and they don’t know the answer but give one of two re...

Tip Sheet #12 from Doing the Right Things Right by Laura Stack The only way to overcome “infobesity” is to triage mercilessly,...

Tip Sheet #11 from Doing the Right Things Right by Laura Stack As you can likely attest, most business meetings waste productive t...

Tip Sheet #8 from Doing the Right Things Right Sometimes setting a motivational fire within the team can be useful if it jolts peo...

It used to be that a great personality was enough to capture the attention of a trade show visitor. But, what worked once may not ...

What’s the number one cause of a negative impact on your brand at your exhibition booth? Clutter! Clutter happens at a trade sho...

One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with hi...

“What’s your goal of this meeting?” I asked the sales rep I was training. “To build a good relationship,” she proudly re...

If you’re ever in the scenic Green Mountain region of Vermont, tour the Ben & Jerry’s factory for a tasty and entertaining...

Recently I was listening to Kelly Hrudey, former LA King goalie, and now a Hockey Night In Canada commentator. He was taking calls...