One of my personal pet peeves happens when I ask a sales person a question and they don’t know the answer but give one of two responses:
- They shrug their shoulders and go on and talk about something else, or
- Invent an answer and then present it with absolute conviction.
When you are shopping at a store you can either overlook the naivety of what you are hearing or walk out and visit a competitor. This situation is exaggerated one hundred fold when the competition is located ten feet away in the next booth at a trade show. Here are a few ideas to incorporate into your future show plans: