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The medical industry is very competitive when it comes to selling products and services. Physicians don’t have a lot of time to ...

It’s essential to market to doctors in a way that speaks to them authentically. The businesses that offer their services to a lo...

Regardless of how effective the B2B sales strategy of a company is, construction companies can be difficult to tap into. Even if t...

Data lies at the heart of marketing strategies. Most of the time, the success of a marketing campaign depends upon the quality of ...

Good data can mean the difference between success and failure for sale. Unfortunately, there is so much bad data out there that it...

Selling to hospitals is not the same as selling to other businesses in any other industry. The right approach is crucial for succe...

Despite the new marketing trends that have emerged with the advancement of technology, many are still reluctant to leave tradition...

Cold calling is considered by many to be somewhat of an outdated method of marketing in the digital age. However, research shows t...

Leads are the bread and butter of the B2B industry. Your team is likely very focused on garnering new leads, reaching out to leads...

The B2B and healthcare industry can seem somewhat at odds with each other. After all, the healthcare industry is more a service se...

Effectively selling B2B to pharmacies is a specific situation. The ways that pharmacies buy products can be a little bit different...

Contacting your B2B prospects can be such a daunting task. That first contact to a new potential lead, or for a new outreach plan,...